Melissa Eickhoff, CEO of the Pikes Peak International Hill Climb (PPIHC), shares an exclusive look at the iconic “Race to the Clouds” during EPARTRADE’s 5th Annual Race Industry Week. Discover how the 103rd running of the Broadmoor Pikes Peak Hill Climb, presented by Gran Turismo, continues to push motorsport innovation while honoring its rich legacy.🌟 What You’ll Learn:The Hill Climb’s role as a proving ground for EVs, alternative fuels, and cutting-edge technologyHow PPIHC balances tradition with high-tech innovation to attract manufacturers and grassroots racers alikeInsights into the rigorous preparation required for this altitude-defying raceExciting updates for the 2025 Hill Climb, including expanded livestreaming and GT4 competitionThe inspiring stories behind racers taking on the 12.42-mile course to the summitGet an insider’s perspective on the legendary race that defines motorsport excellence and human determination!RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Performance Plus Global Logistics, Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, 3FP, & CTech Manufacturing.#PikesPeakHillClimb #PPIHC2025 #RaceToTheClouds #MelissaEickhoff #MotorsportsInnovation #BroadmoorPikesPeak #GranTurismo #EVRacing #AlternativeFuels #RacingLegacy #RaceIndustryWeek #EPARTRADE #HillClimbChallenge