To make philanthropy a reliable revenue stream, health systems need more than just generous donors—they need strategy, structure, and sustained investment.

In this episode, Abby Burns speaks with Advisory Board philanthropy expert and founder of Twin Point Insights, Erin Lanahan, about how not-for-profit health systems can build high-performing fundraising programs. They explore the “four Cs” of effective philanthropy—clear expectations, consistent resourcing, compelling priorities, and committed allies—and unpack how leaders can apply these principles to boost ROI, strengthen donor relationships, and ensure long-term financial sustainability.

We’re here to help:

• Healthcare Campaign Survey #1: Campaign Context
• 4 imperatives for successful fundraising campaigns
• [Ongoing research] Twin Point Insights: Healthcare Campaign Survey Series
• [Roundtable] HOME - Modernizing grateful engagement in a time of healthcare transformation
• [On-demand webinar] What the future of health system growth means for philanthropy leaders
• [On-demand webinar] Using market data to inform your philanthropy strategy
• [On-demand webinar] State of the industry: Exploring the future of healthcare philanthropy

Key findings from the Medicare Advantage vision insurance consumer survey

Oral oncolytics: Strategies for improving adherence and persistence

A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.