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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about:
🔥 Why marketers should rethink traditional CDPs
🤖 How AI decisioning actually works (hint: it's not just about LLMs)
📊 The role of reinforcement learning in optimizing customer journeys
💰 The real ROI of AI-driven marketing personalization
Oh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunts, and Philly cheesesteaks. 🌯
23 episodes
