Nothing beats a coach who has been in the trenches, who has seen and been through it all, because only then can they truly connect from heart to heart. Co-host Susan Frew brings that to the table. In this episode, Marla DiCarlo puts Susan in the hot seat, helping us get to know one of the minds behind the show and what she has gone through that made her who she is now. They talk about one of the products Susan offers in Raincatcher called Deep Dive, which aims to help you understand your business and build not only a valuable company but also a sellable company. She then breaks down the steps of what it is like to work on it and scale your business to be more profitable and more. Join this refreshing conversation where you hear Susan's take on what it takes to dive deep into your business.

Hosted by Marla DiCarlo and Susan Frew, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their business. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves.

Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast.