LinkedIn - the 5 step framework

Raise Your Visibility Online

Content provided by Louise Brogan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louise Brogan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

10M ago 13:39

MP3•Episode home

Episode Topic: Mastering LinkedIn Basics

Overview: In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower. We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence.

Key Highlights:

**Personal Profile:** - **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities. - **Maintenance:** Regularly update your profile to ensure it accurately reflects your current roles and responsibilities.

YouTube video on the top 10 ways to optimize your LinkedIn profile

https://youtu.be/u-PsMjlZYIY?si=-EUGLZW5dgC0jnkR

2. **Building a Valuable Network:** - Focus on connecting with individuals who add value to your professional life, rather than expanding your network indiscriminately. - How to strategically unfollow of people who no longer align with your current interests or goals.

3. **Creating Consistent Content:** - **Engagement:** Leverage video content to engage with your audience, sharing expert tips and advice. - **Strategy:** Develop a content strategy that includes creating short, impactful videos to enhance visibility and engagement.

4. **Engaging with Your Community:** - Active participation in discussions and personal interactions on LinkedIn can lead to meaningful connections. - Engagement should be reciprocal; focus on interactive communication rather than one-sided conversations.

5. **Company Page:** - **Visibility:** Even solopreneurs should maintain a company page to increase their chances of being discovered by potential clients. - **Branding:** A company page allows for additional branding opportunities and showcases your professional offerings.

**Additional Resources:** www.youtube.com/c/linkedinwithlouise

www.louisebrogan.com/webinar

206 episodes

#Careers #Business #Marketing #Entrepreneur #Socialmedia #Startyourownbusiness #Womenentrepreneurs #Louise Brogan #Linkedinprofiles #Linkedintraining #Inspiring #LinkedIn #WAHMs