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In this episode of Rants & rAVes, I sit down with Vishal Chhatralia, Chief Digital and Innovation Officer at the newly rebranded Nexora — formerly DCC Technology, the parent company behind Almo Pro AV and Exertis.

Nexora unifies 27 specialist businesses under one global identity, and while the brand announcement focused on vision and direction, partners naturally want to know how this actually affects day-to-day business.

I ask Vishal to walk us through the story behind the Nexora name, how the new identity aligns the group, and — most importantly — what this means for Almo partners in North America. We dig into brand strategy, operational continuity and what integrators can expect to stay the same as this transition unfolds.

If you’ve been wondering what this rebrand means for the ProAV channel, this conversation is a great place to start.

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