The countdown is on for one of the biggest events in the automotive world—the 2025 SEMA Show in Las Vegas. This year, the energy doesn’t stop at the convention floor. Outside, the roar of engines, the smell of burning rubber, and the adrenaline of live motorsports will take center stage as OPTIMA powers the weeklong OPTIMA Unleashed experience—capped off with SEMA Fest, the ultimate celebration of car culture.

I’m joined by Tom Gattuso, Vice President of Events for the Specialty Equipment Market Association. Tom has been shaping automotive events for more than two decades, and he’s here to give us an inside look at what’s new, what’s exciting, and how SEMA continues to push the limits of innovation, performance, and connection across the industry.

So buckle up—we’re diving into what makes this year’s SEMA Show a full-throttle experience from start to finish!