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This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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If you’ve worked with USB extension in ProAV, you’ve probably heard of Icron, aka ADI Icron. I sat down with Thomas Schultz, senior business manager, to talk about the company’s direction — and its latest launches headed to InfoComm 2025.
We covered a lot: the new Raven 3301-ECO (a third-generation USB 3.2 extender), a powerful new USB-C extension solution that handles both USB 3 and 4K video over a single cable, and the ITC3300B “Blackbird” SoC that powers both. Thomas broke down who these are for, why the demand for USB-C is climbing fast, and how Icron plans to lead in this space.
Catch the full interview, and don’t miss ADI Icron on the InfoComm show floor (booth 4275).
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