In this episode of REACH, host Brunson Smith sits down with Angelo Ponzi, a seasoned fractional CMO with decades of experience in advertising, market research, and business strategy. Angelo shares hard-earned lessons from his entrepreneurial journey, the importance of market validation, and why strategy must come before tactics. He also breaks down the realities of launching and marketing a product, the common mistakes entrepreneurs make, and how podcasters and content creators can effectively monetize their brand.
Here’s what we talked about:

• Why not every idea succeeds and how to handle failure.
• Why market research and strategy should come before execution.
• Practical strategies for turning attention into revenue.
• The mistakes startups make, from poor market research to lack of execution.
• How Angelo leveraged his podcast for networking and client acquisition.
• The importance of repurposing podcast episodes and blog content

Learn more about Angelo Ponzi:
Website: https://www.craftmarketingandbranding.com/
LinkedIn: https://www.linkedin.com/in/angeloponzi/
Check out Brunson Smith’s socials:
Instagram: https://www.instagram.com/brunsonsmith1/
LinkedIn: https://www.linkedin.com/in/brunsonsmith/