Real Talk with GrowGetters Episode #20 with Jessika Phillips.

Many businesses focus on making sales and prioritizing new customers, often overlooking the value of their existing client base. However, building stronger relationships with current customers is crucial, as they are the foundation for referrals and long-term, sustainable growth.

Joining us in Part 4 of this exclusive five-part Ask Me Anything series from GrowGetters Only is Jessika Phillips, an International Speaker, Award-Winning Relationship Marketing Strategist, and Founder of NOW Marketing.

In this episode, Jessika Phillips dives into the powerful concept of relationship marketing, offering valuable insights on how to build long-lasting connections with your clients. She highlights common marketing mistakes and provides actionable tips on staying in touch with clients to ensure long-term loyalty and trust.

Jessika also offers tips on managing inactive social media accounts and discusses best practices for using direct messaging (DMs) in business communications. Additionally, she explores crucial changes in the marketing landscape, including the rise of dark social and Artificial Intelligence (AI), and explains how businesses can leverage AI to stay competitive.

During this episode, you will learn about:

[01:08] Join the GrowGetters community: https://growgettersonly.com/

[01:30] Relationship marketing

[04:30] Social Media Week Lima

[07:33] NOW Marketing Group

[08:53] Mistakes to avoid

[10:52] Keeping in touch with clients

[13:56] Changes in marketing

[22:53] Questions for deeper connections

[27:57] Dark social

[30:36] Managing inactive social media

[33:05] Direct Messaging (DMs)

[35:07] Artificial Intelligence (AI)

[42:42] Magai: https://magai.co/

Key Takeaways:

• Don’t focus solely on making sales or prioritizing new customers. Instead, focus on building stronger relationships with your current customers, as they are the key to referrals and sustainable growth. ~Jessika Phillips [08:53]

• When it comes to marketing, less is often more. ~Jessika Phillips [13:56]

• Dark social refers to sharing content through private channels that are not easily tracked by web analytics or social media tools, such as private messaging apps. When someone shares a link or content through these private channels, it often remains invisible to social media tracking tools and website analytics. ~Jessika Phillips [28:10]

• AI is becoming the new Google, but you can still stand out by engaging with AI about your business, ensuring you remain a valuable and visible resource. ~Jessika Phillips [36:20]

People Mentioned and Other Resources:

1. Rand Fishkin

2. Magai: https://magai.co/

Keep In Touch with Jessika Phillips:

Website: https://relationshipmarketingjessika.com/

LinkedIn: https://www.linkedin.com/in/jessikaphillips/

X: https://twitter.com/JessikaPhillips/

Instagram: https://www.instagram.com/relationshipmarketingjessika

YouTube: https://www.youtube.com/user/NOWMarketingGroup

Facebook: https://www.facebook.com/RelationshipMarketingJessika/

• Secure your spot at Social Media Week Lima 2025: https://sociallima.com/

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