Fifteen Minute Fridays episode #66 with Devin Sizemore.

Do you fancy becoming a referral magnet? This episode is for you!

Devin Sizemore takes us on a journey through becoming a referral magnet. He shares the Connection Expansion Exercise, which encourages shifting your focus from merely chasing ideal clients to strategically connecting with those who already have access to them. Through real-world examples, Devin illustrates how this approach can revolutionize your networking strategy. Additionally, he emphasizes nurturing your network to organically receive quality connections, all while highlighting the importance of follow-up to build credibility.

Devin's journey has been defined by his passion for creating meaningful experiences and building businesses aligned with his values. From launching his first marketing agency to pioneering innovative consulting practices—and even a cat café—he focuses on adding value and fostering connections to help others succeed. Now, he aims to build a community where one million connections drive transformative change.

As the author of Connection Expansion: You Are One Connection Away From Massive Success In Your Life Or Business, Devin shares insights on leveraging relationships for success. He is also passionate about storytelling, conducting expert interviews, and helping professionals turn their strategies into impactful books through his work with Million Dollar Author.

Quote of the Day:

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.” — Mark Zuckerberg

Timestamp:

[01:10] Quote of the day

[03:00] How do we make our systems more predictable?

[05:03] How to be authentic with referrals

[10:22] How to start networking when you are not a big brand

[11:48] Handling a connections call

[14:16] Is having a book important when it comes to networking?

[16:37] How can we support Devin?

• Grab Devin’s book: www.amazon.com/Connection-Expansion-Massive-Success-Business/dp/196391158X
• LinkedIn: www.linkedin.com/in/dpsizemore/

[17:59] Integration assignment

Key Takeaways:

• “Stop chasing the ideal client and start chasing the people who have access to your ideal client.” — Devin Sizemore [03:15]

• “Everybody wants to buy. Nobody wants to be sold.” — Devin Sizemore [03:43]

• The fact that you take action and deliver on what you say not only adds value, it makes you extremely credible. [08:52]

Integration Assignment:

Step #1: Identify your ideal client.

Step #2: Write down where your ideal client spends money.

Step #3: Write down where your ideal client seeks education.

Step #4: Write down where your ideal client gathers.

Step #5: Write down where your ideal clients get influence from.

Step #6: Write down who your ideal clients trust.

Step #7: List the connectors in your network.

By completing this exercise and unlocking all of the people who have access to your ideal client, your perspective should shift. This process helps redefine your “ask” and reveals opportunities. Pick a few where you can have easy, aligned conversations with individuals who have access to your ideal clients. These should become your new focus.

Keep In Touch with Devin Sizemore:

LinkedIn: https://www.linkedin.com/in/dpsizemore/

Website: https://devinsizemore.com/

Instagram: https://www.instagram.com/dpsizemore/

Book: https://amzn.to/4gBcTL2

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