Howard speaks with Sean McPeak of the McPeak team at Serhant Real Estate in New York City about using influencers both human and K-9 to sell properties and the importance of not giving up.

With over 11 years of experience working on globally recognized teams in the high-end luxury sector, Sean McPeak now serves as the founder of the McPeak Team at SERHANT. He has sold more than a half-billion dollars in resale and new development property, and he has a successful track record of negotiating some of NY’s priciest listings.
His keen perspective, professionalism, and commitment make him a trusted authority when guiding his clients during turbulent deals and markets. He is adaptable to specific client needs and goals, and he is attuned to the many personal, financial, and logistical challenges that go into any sale.
His previous teams at Halstead and Brown Harris Stevens have been ranked in the top 10 and have received awards for their contributions to innovation within their company and the industry at large. Most recently, they received RISMedia 2020 Trendsetter award for their work in social media and influencer marketing after enlisting the dog influencer, RudeBoy, to star in a viral campaign that led to the sale of a luxury apartment.
Sean continues to innovate at SERHANT. through his work on new development projects, helping developers adapt to the evolving marketing landscape and reach their ideal customers around the world. Developers—especially those seeking to take their properties in a new direction—rely on Sean for his novel use of experiential marketing, social media, and digital channels to increase visibility and traffic.