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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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From Mosaic and Usenet to one of the first immigration websites, Greg retraces securing his domain in 1993 and launching an email bulletin in mid-1994 that still runs today. He digs into early ABA advertising fights, daily site change logs and how that publishing drew calls from places like Cirque du Soleil. Greg explains why a Matthew Bender healthcare immigration book opened doors with Nashville hospital systems, how sports and universities followed, and what being visible to AI now means for lawyers. Practical takeaways: pick a specific niche, write relentlessly, think beyond SEO so ChatGPT can find you.
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