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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-industry adoption and why authority not keywords will drive search in the LLM era.
00:48 – How Guy got started
03:25 – Early lessons in bootstrapping a legal marketing agency
08:42 – Why niche focus gives firms a competitive edge
12:30 – The role of AI in legal marketing today
18:55 – Jasper, Gemini, and other AI tools Guy uses
23:10 – Challenges firms face adopting AI
27:45 – Client-centric content vs. firm-centric content
32:15 – Law firm culture and marketing innovation
36:00 – Advice for younger lawyers and marketers
39:40 – The future of AI and trust in legal services
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