From June, 1962 through January, 1964, women in the city of Boston lived in fear of the infamous Strangler. Over those 19 months, he committed 13 known murders-crimes that included vicious sexual assaults and bizarre stagings of the victims' bodies. After the largest police investigation in Massachusetts history, handyman Albert DeSalvo confessed and went to prison. Despite DeSalvo's full confession and imprisonment, authorities would never put him on trial for the actual murders. And more t ...
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More
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#39 - James Fergusson - Innovating real time mobile research
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Manage episode 241621300 series 2401617
Content provided by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today we are joined by James Fergusson, the CEO of MDI (https://www.mdi-global.com) a mobile focused research company launched in 2013. MDI is based in Melbourne, with offices in Cape Town, Miami, Utah, Washington DC and recently launching their European presence from London. MDI has developed and is continuously evolving its own proprietary mobile research platform, and has worked with some of the world's largest consumer brands. This was a very enjoyable chat. I first met James back in 1994 when I started my career in market research at Frank Small and Associates in Melbourne. We were both wide-eyed young researchers, discovering market research somewhat by chance. It's nice to sit down 25 years, and eight kids later (six of these James') to chat. James has enjoyed a highly successful career in market research, including being based in Singapore for seven years in global executive roles for TNS / Kantar with a focus on technology and emerging markets. We discuss James' early days as an entrepreneurial kid mowing the lawns of neighbours to buy lollies and other joys the money brings. And, that a successful career is seldom linear or predictable, and it's best to just embrace the ride. James shares his perspective on the massive impact on research mobile phones have had over the past decade in the developed and developing world, and how this informed the strategy and innovation behind MDI. We hear about the story of MDI, and some lessons for those seeking to build a global facing business from Australia, including how to overcome our innate cultural risk aversion. A fascinating discussion about innovation in consumer insight past, present and the uncertain future. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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58 episodes
MP3•Episode home
Manage episode 241621300 series 2401617
Content provided by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today we are joined by James Fergusson, the CEO of MDI (https://www.mdi-global.com) a mobile focused research company launched in 2013. MDI is based in Melbourne, with offices in Cape Town, Miami, Utah, Washington DC and recently launching their European presence from London. MDI has developed and is continuously evolving its own proprietary mobile research platform, and has worked with some of the world's largest consumer brands. This was a very enjoyable chat. I first met James back in 1994 when I started my career in market research at Frank Small and Associates in Melbourne. We were both wide-eyed young researchers, discovering market research somewhat by chance. It's nice to sit down 25 years, and eight kids later (six of these James') to chat. James has enjoyed a highly successful career in market research, including being based in Singapore for seven years in global executive roles for TNS / Kantar with a focus on technology and emerging markets. We discuss James' early days as an entrepreneurial kid mowing the lawns of neighbours to buy lollies and other joys the money brings. And, that a successful career is seldom linear or predictable, and it's best to just embrace the ride. James shares his perspective on the massive impact on research mobile phones have had over the past decade in the developed and developing world, and how this informed the strategy and innovation behind MDI. We hear about the story of MDI, and some lessons for those seeking to build a global facing business from Australia, including how to overcome our innate cultural risk aversion. A fascinating discussion about innovation in consumer insight past, present and the uncertain future. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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