From June, 1962 through January, 1964, women in the city of Boston lived in fear of the infamous Strangler. Over those 19 months, he committed 13 known murders-crimes that included vicious sexual assaults and bizarre stagings of the victims' bodies. After the largest police investigation in Massachusetts history, handyman Albert DeSalvo confessed and went to prison. Despite DeSalvo's full confession and imprisonment, authorities would never put him on trial for the actual murders. And more t ...
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#51 - Brent Hill - Marketing tourism in a stay at home pandemic
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Manage episode 259395181 series 2401617
Content provided by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission. The leader behind recent campaigns 'book them out' responding to the devastating bushfires, and SA TV sharing content from across South Australia, responding to the 'stay at home' COVID-19 pandemic. Brent could have never imagined being involved in a tourism campaign to encourage people to stay at home, but that's the situation at the moment and for the foreseeable future. How does a tourism team deal with such a predicament? This is a most fascinating discussion about marketing and leadership in a topsy turvy world, including empowering the team to ever seek inspiration, and to unlock Edward de Bono's thinking caps, and not overusing the black hat, encouraging tourism operators to share their story through compelling content, that nowadays does not always need to be of the highest production standards. And, stimulating joy in challenging times is critical. Encouraging people to support local producers through online purchasing of artisan wine, gin, food and other products is important to build connection, and to build a huge appetite for travelling South Australia's wonderful regions once the restrictions are removed. A discussion about marketing and joy in a world of uncertainty and chaos. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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58 episodes
MP3•Episode home
Manage episode 259395181 series 2401617
Content provided by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission. The leader behind recent campaigns 'book them out' responding to the devastating bushfires, and SA TV sharing content from across South Australia, responding to the 'stay at home' COVID-19 pandemic. Brent could have never imagined being involved in a tourism campaign to encourage people to stay at home, but that's the situation at the moment and for the foreseeable future. How does a tourism team deal with such a predicament? This is a most fascinating discussion about marketing and leadership in a topsy turvy world, including empowering the team to ever seek inspiration, and to unlock Edward de Bono's thinking caps, and not overusing the black hat, encouraging tourism operators to share their story through compelling content, that nowadays does not always need to be of the highest production standards. And, stimulating joy in challenging times is critical. Encouraging people to support local producers through online purchasing of artisan wine, gin, food and other products is important to build connection, and to build a huge appetite for travelling South Australia's wonderful regions once the restrictions are removed. A discussion about marketing and joy in a world of uncertainty and chaos. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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58 episodes
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