257: Jason Karp is the CEO of Human Co, and, like me, eats, sleeps and breathes clean living. Jason’s company is behind Hu Chocolate, True Food Kitchen (one of my favorite restaurants), and Grove Collaborative, to name a few. He and I spoke together at the nutrition round table last fall in Washington D.C., and I am so excited for you to hear about the work he’s done to bring clean food to the masses and catch up with the rest of the world by banning synthetic food dyes.

Topics Discussed:

→ Why Jason has dedicated his life to clean food

→ The Hu Chocolate origin story

→ What it took to make True Food Kitchen 100% seed oil free

→ How Jason got states to ban synthetic food dyes (yay!)

→ Why you don’t have to be rich to eat clean

→ The future of the clean food movement

Timestamps:

→ 00:00:00 - Introduction

→ 00:04:20 - What Inspired Hu Kitchen

→ 00:05:57 - Jason’s Health Journey

→ 00:07:25 - Why He Started Hu Kitchen

→ 00:08:58 - How to Pronounce "Hu Kitchen"

→ 00:09:36 - The Story Behind Hu Chocolate

→ 00:12:02 - Why Hu Kitchen Closed

→ 00:13:58 - From Hu Kitchen to True Food Kitchen

→ 00:17:07 - When Jason Discovered True Food Kitchen

→ 00:19:01 - How True Food Kitchen Got Started

→ 00:20:07 - Removing Seed Oils from True Food Kitchen

→ 00:22:13 - Upgrading vs. Downgrading Ingredients

→ 00:23:45 - The Grim Truth: Cleaner Food = Lower Profits

→ 00:24:46 - How Grocery Stores Prioritize Unhealthy Low-Cost Foods

→ 00:27:59 - You Shouldn’t Need to Be Wealthy to Eat Healthy

→ 00:30:46 - Changing the System to Favor Clean Ingredients

→ 00:34:49 - If You Can Afford a Smartphone, You Can Afford to Eat Healthy

→ 00:39:30 - Jason’s Clean Eating Challenge to His Networks

→ 00:41:59 - Why the Data on Seed Oils Feels Inconclusive

→ 00:43:28 - How ‘The China Study’ Got Debunked

→ 00:46:05 - Using Common Sense to Make Decisions on Diet

→ 00:49:20 - Synthetic Food Dyes in the United States vs. Abroad

→ 00:56:05 - Jason Role in the National Fight Against Food Dyes

→ 00:59:50 - How Clean Food Became Political

→ 01:05:28 - The Clean Food Movement Needs Compassion

→ 01:11:15 - Controlling the Controllables without Getting Neurotic

→ 01:15:45 - Jason Karp and HumanCo Social

Show Links:

→ HumanCo brands - Cosmic Bliss & Against The Grain Gourmet

→ Amara: HUMANCO (20% off discount) - Amara

→ True Food Kitchen: Mention to your server “JUSTTRUE10” for $10 off of $50 at True Food Kitchen through June 30th - TFK

→ Grove Collaborative: "HUMANCO" will give new customers 25% off orders $75+. Grove

Sponsored By:

→ Lineage Provisions | Try my favorite Grass-Fed Beef Tallow from Lineage Provisions. Use the code REALFOODOLOGY for 10% off at lineageprovisions.com.

→ CURED Nutrition | Right now, CURED Nutrition is offering my listeners an exclusive 20% off Serenity Gummies with a monthly subscription. Just head to www.curednutrition.com/REALFOODOLOGY and use the code REALFOODOLOGY at checkout.

→ Qualia | Check out qualialife.com/REALFOODOLOGY for up to 50% off and use code REALFOODOLOGY at checkout for an additional 15% off.

→ MASA Chips | Go to MASAChips.com/Realfoodology and use code Realfoodology for 25% off your first order.

→ Paleovalley | Save at 15% at paleovalley.com/realfoodology and use code REALFOODOLOGY.

→ Pacha | Head to pachasoap.co and use code REALFOODOLOGY at checkout for 20% off your entire order.

Check Out Jason:

→ Jason Karp Instagram

→ HumanCo Instagram

Check Out Courtney:

→ LEAVE US A VOICE MESSAGE

→ Check Out My new FREE Grocery Guide!

→ @realfoodology

→ www.realfoodology.com

→ My Immune Supplement by 2x4

→ Air Dr Air Purifier

→ AquaTru Water Filter

→ EWG Tap Water Database

Produced By: Drake Peterson