The quickest and most efficient way to innovate on a product or service is to know your customers and acquire a genuine understanding of the problems they encounter on a daily basis. Customer-driven innovation is Nick Ripplinger’s guiding principle that drives his success in rapid innovation technology commercialization. Nick is the Founder and President of Battle Sight Technologies, a startup that finds ways to market innovative technologies that cater to the needs of warfighters, first responders, and emergency management professionals. Nick joins Betsy Westhafer and Tony Bodoh in today’s episode to talk about technology commercialization, customer-driven innovation, veteran entrepreneurship, the coronavirus pivot, success through strategic partnerships, and more. To Nick, bringing in customers to the development process is a no-brainer – a point that entrepreneurs from every business sphere should ponder upon.