This marks the third episode in the "Genetics and Genomics" series where Taylor and Cory have a conversation with Bobby Strecker of ABS Global. Bobby is a District Sales Manager for ABS Global covering Colorado, Wyoming, and Nebraska. Within this episode, we discuss establishing a designed breeding plan and utilizing sire selection practices to help achieve a desired outcome. Bobby and his team work closely with commercial producers to help ensure a successful outcome for any breeding strategy. Taylor and Bobby also have an extensive livestock evaluation background and spend time discussing terminology and points to look for when evaluating bulls phenotypically when making bull-buying or breeding decisions. For further information regarding any topics discussed in this episode, please reach out to Cory and Taylor at [email protected]