California avocados are a quintessential high value crop. They are beloved by consumers and a big part of Cinco de Mayo celebrations, with 80 million pounds of fruit sold.

Grower Jason Cole in Santa Paula, California, said quality and sizing are vital for success, and he spends great care in the nutrition he uses to achieve that.

“We run a lot of humics and fulvics,” Cole said. “We use a ton of H-85, plus Rx Platinum, diKaP and Rootex…. Anything I’ve found spending on nutrition, as long as that fruit keeps coming in above industry average, I think it’s money well spent.”

Cole is Chair of the California Avocado Commission and said the industry expects another abundant avocado crop weighing about 375 million pounds. Future crops could be even heavier with new plantings throughout the state.