HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business.
But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that.
Read his article on the topic here: https://lnkd.in/gDSkQ92K
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