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Summary
In this episode of the Referral Boss Podcast, Keith uncovers why most real estate workshop systems fail and what Realtors should be doing instead. After watching a weak $2,500 training and hearing from a Realtor who paid $5,000 for zero results, Keith breaks down the real structure behind workshops that convert.

A Realtor bought a $5,000 workshop system and didn’t get a single lead. That moment exposed a major problem in the real estate industry: agents are being sold weak, outdated workshop frameworks that never convert. In this episode, Keith breaks down the truth behind real estate workshops, why most fail, and the simple structure that actually generates clients.
You’ll learn the exact framework that drives registrations, keeps people engaged, and turns workshops into appointments and closings. Plus, Keith shares the most important piece of the entire system—the avatar—and why every high-converting workshop starts with it.
If you want to build workshops that bring you real clients without spending thousands on bad programs, this episode gives you everything you need.

What You’ll Learn
• Why most workshop trainings fall apart
• The simple structure all high-converting workshops follow
• How to deliver content that leads directly into appointments
• The role of reminders and follow-up in getting real results
• Why the avatar is the foundation of everything
• How a 30-minute avatar session can reset your entire business strategy
Points
• Registrations come from your promise
• Attendance comes from your reminders
• Conversions come from clarity, not hype
• Follow-up is where deals are closed
• Your avatar determines your entire workshop strategy
Takeaway
You don’t need complicated software. You don’t need high-tech systems. You need a clear promise, simple structure, strong follow-up, and a well-defined avatar.
Final
If you want help building your avatar and crafting an offer that sets you apart, message Keith on Instagram. He’ll walk you through the full process for free.

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28 episodes