In this week’s episode, Rosalyn chats with music publicist Beth Cavanagh about the evolving world of music publicity. They dive into what makes an artist bio stand out, how to build strong media and fan relationships, and why realistic goals and patience are essential for long-term success. Beth also shares actionable tips for artists looking to promote themselves more effectively and insight into how a publicist’s role continues to shift in today’s industry.

Be sure to check out ‘A Banjoist’s Guide To Marketing with Chris Coole’, a Refolkus episode from the archives that is a great companion to this discussion.

Find Beth Cavanagh:

Website

Instagram

About Beth Cavanagh

Beth Cavanagh is a seasoned music publicist and founder of What’s The Story?, a boutique publicity company launched in 2017 to champion new talent, reconnect established artists with the evolving media landscape, and, above all, for the love of music. Her client roster has included acclaimed artists such as Aysanabee, Caveboy, Celeigh Cardinal, Cowboy Junkies, Good Lovelies, Joel Plaskett, Leela Gilday, Mimi O’Bonsawin, Prozzäk, Sarah Slean, and Skydiggers, as well as events like the Muskoka Music Festival. Her campaigns have secured placements on CBC’s Q, The Toronto Star, Exclaim!, and national TV, cementing her reputation as a trusted voice in Canadian music PR. Beth is also a dedicated advocate for professional development in the music industry. She has shared her expertise as a speaker and panelist at events including Folk Alliance International, Breakout West, Folk Music Ontario, Nova Scotia Music Week, and NOMFA. She is currently a board member of the Mariposa Folk Foundation and has served as a mentor for emerging professionals through organizations like Manitoba Music, Metalworks Institute and is a FACTOR Juror. Always at the forefront of Canada’s evolving music scene, Beth brings warmth, strategy, and deep industry knowledge to every artist story she helps tell.

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If you’re interested in submitting questions for our upcoming episodes, be sure to follow Folk Canada on Instagram where we will be posting our upcoming guests.

Tune in to the latest episodes of the Refolkus Podcast, featuring the latest music releases from Folk Canada members as well as some of our special guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.

Presented by Folk Canada

Hosted by Rosalyn Dennett

Produced by Kayla Nezon and Rosalyn Dennett

Mixed by Jordan Moore of The Pod Cabin

Theme music “Amsterdam” by King Cardiac

Artwork by Jaymie Karn