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447: Rethinking Inbound, Outbound & Everything in Between

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Manage episode 477654065 series 1385866
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Inbound and outbound aren’t opposing forces—they’re two sides of the same motion. 

When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the work actually gets done.

In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference.

What You’ll Learn:

✔ Why outbound now rolls up to marketing and how that changed execution

✔ How product marketing helped define segments, use cases, and “wow” moments

✔ What “speed to lead” actually looks like and why it’s working

✔ How underperforming tactics became high-converting plays

✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice

If you're reworking how your team goes to market—structure, process, and all—tune in!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

549 episodes

Artwork
iconShare
 
Manage episode 477654065 series 1385866
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Inbound and outbound aren’t opposing forces—they’re two sides of the same motion. 

When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn’t come from chasing tactics. It comes from reworking how the work actually gets done.

In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company’s go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference.

What You’ll Learn:

✔ Why outbound now rolls up to marketing and how that changed execution

✔ How product marketing helped define segments, use cases, and “wow” moments

✔ What “speed to lead” actually looks like and why it’s working

✔ How underperforming tactics became high-converting plays

✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice

If you're reworking how your team goes to market—structure, process, and all—tune in!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

549 episodes

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