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Want to Break Into Medical Sales or Level Up Your Career? Watch This First.
SUBSCRIBE for more expert insights → Unfiltered Medical Sales Coaching
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🎙️ In This Episode of the Rep Path Leadership Series: Breakthroughs, Grit, and Real-World Advice for Medical Sales Reps

Host Joe Licata sits down with Thomas Batton, Vice President of Sales at Omnia Medical, for a raw and inspiring look at what it really takes to succeed in medical sales. From humble beginnings making $36k/year and commuting four hours a day to leading sales teams in one of the most competitive specialties in healthcare — Thomas shares the story behind his rise and the hard truths reps need to hear.

What You’ll Learn:
✅ How to land an internship or first role (even with zero experience)
✅ Why spine reps MUST know anatomy and surgical workflow — not just products
✅ The difference between real sales training and winging it in the field
✅ What makes a standout ride-along (and what kills your chances)
✅ How to network with surgeons, scrub techs, nurses & gatekeepers
✅ Why ethics matter — and what to do when a surgeon crosses the line
✅ Whether you should start with a major company or an independent distributor
✅ What hiring managers look for beyond your resume

This isn’t theory — it’s lived experience from the OR trenches to VP leadership. If you’re serious about building a career in medical device sales, you can’t afford to miss this conversation.

📌 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for weekly episodes that cut through the fluff and bring you frontline career intel from top leaders across the med tech industry.

📤 Share this video with a friend or rep who needs to hear this message.

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9 episodes