What if the key to breaking barriers in leadership starts with owning your confidence in every aspect of life—even in the most intimate spaces? In this thought-provoking episode, we sit down with Jingjin Liu, a trailblazing entrepreneur redefining women’s empowerment across Asia.

As the founder of The ELEVATE Group, Jingjin is on a mission to reshape workplaces and leadership, creating tangible opportunities for women to rise. A serial entrepreneur, she co-founded ASBO Drives, transforming rural agriculture in China, and launched ZaZaZu, Asia’s first sexual well-being hub, empowering women to embrace their desires without stigma. Before stepping into entrepreneurship, she was WABCO’s youngest Global Marketing Director, leading an $800M portfolio and driving $200M+ in growth.

In this episode of Resilience with Dhruti Shah, Jingjin challenges societal norms, encourages women to break taboos, and shares her vision for a world where confidence leads to empowerment at every level.
Want to explore more of her insights? Watch her TED Talk, Confidence in the Bedroom Leads to Confidence in the Boardroom, here.

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Connect with Jingjin Liu on LinkedIn

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