We met Peter at the Women in Leadership Economic Forum in Dubai, a two day conference focusing on women empowerment, entrepreneurship and social impact, where Peter was the opening keynote speaker. Peter is a one of those extremely charismatic speakers, not only because of his speaking skills but more so because of his knowledge and experience in helping and inspiring brands and businesses be more disruptive. He is a best selling author, you may have already read his last book Game Changers, he is also a keynote speaker and a professor at the Innovative Education BUsiness Schol where he is the Academic Director of their flagship executive leadership program. He also runs his own innovation company, Genius Works and is Thinkers 50 Director, which brings together the best ideas in business