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Leveraging economics to evaluate how video length on TikTok impacts profits

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Manage episode 426115882 series 2422598
Content provided by INFORMS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by INFORMS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome to today's episode! We have an exciting discussion lined up as we dive into a fascinating study on TikTok, the wildly popular consumer-to-consumer media platform. My guests today explore how the length of videos impacts their performance on the platform. By modeling viewer behavior and analyzing market performance, they uncover intriguing insights including different optimal video lengths for maximizing viewer traffic. Stay tuned as we unpack these findings and their implications for content creators and platforms alike!

I’m excited to introduce Xuying Zhao with Texas A&M University and Jane Gu with the University of Connecticut, to discuss their study in the INFORMS journal Information Systems Research, called Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 426115882 series 2422598
Content provided by INFORMS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by INFORMS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome to today's episode! We have an exciting discussion lined up as we dive into a fascinating study on TikTok, the wildly popular consumer-to-consumer media platform. My guests today explore how the length of videos impacts their performance on the platform. By modeling viewer behavior and analyzing market performance, they uncover intriguing insights including different optimal video lengths for maximizing viewer traffic. Stay tuned as we unpack these findings and their implications for content creators and platforms alike!

I’m excited to introduce Xuying Zhao with Texas A&M University and Jane Gu with the University of Connecticut, to discuss their study in the INFORMS journal Information Systems Research, called Content Length Limit: How Does It Matter for a Consumer-to-Consumer Media Platform?

  continue reading

105 episodes

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