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384. The digital strategy behind Mack Weldon’s growth

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Manage episode 488073048 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The story of Mack Weldon begins with a moment many men know all too well — standing in the underwear aisle, overwhelmed by choice and underwhelmed by experience. In this episode of Retail Gets Real, Brian Berger, founder and CEO of Mack Weldon, shares how frustration as a consumer inspired him to reinvent men’s basics with a focus on smart design, technical innovation, and a radically improved shopping experience.

(00:00:00) The origin of Mack Weldon

(00:04:58) The story behind the brand name

(00:07:30) Growing the brand by knowing the customer

(00:12:44) Navigating the AI era as a retail founder

(00:19:53) Father’s Day picks and the future of retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Mack Weldon: mackweldon.com

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

336. Michelle Gass on leadership, taking risks and her vision for Levi’s

376. How Target’s consumer-first strategy drives success

367. How Kraft Heinz deploys omnichannel strategies across emerging global markets

349. How Arc’teryx is reaching new heights while staying loyal to its core customers

  continue reading

383 episodes

Artwork
iconShare
 
Manage episode 488073048 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The story of Mack Weldon begins with a moment many men know all too well — standing in the underwear aisle, overwhelmed by choice and underwhelmed by experience. In this episode of Retail Gets Real, Brian Berger, founder and CEO of Mack Weldon, shares how frustration as a consumer inspired him to reinvent men’s basics with a focus on smart design, technical innovation, and a radically improved shopping experience.

(00:00:00) The origin of Mack Weldon

(00:04:58) The story behind the brand name

(00:07:30) Growing the brand by knowing the customer

(00:12:44) Navigating the AI era as a retail founder

(00:19:53) Father’s Day picks and the future of retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Mack Weldon: mackweldon.com

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

336. Michelle Gass on leadership, taking risks and her vision for Levi’s

376. How Target’s consumer-first strategy drives success

367. How Kraft Heinz deploys omnichannel strategies across emerging global markets

349. How Arc’teryx is reaching new heights while staying loyal to its core customers

  continue reading

383 episodes

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