Halloween isn’t just a holiday — it’s a full-fledged season of fun, community and record-breaking retail activity. Today we’re joined by Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation, to unpack how consumers are celebrating Halloween this year and why this festive tradition continues to grow in cultural and economic significance.

(00:00:00) Turning homes into haunted experiences

(00:05:59) From one night to an entire season

(00:08:59) What consumers are buying this Halloween

(00:11:25) Costumes that define the season

(00:14:57) Why Halloween matters more than ever

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• Find more episodes at retailgetsreal.com

Related:

• 369: How Butterball builds Thanksgiving traditions with customers

• 365: Halloween spending tricks, treats and trends