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373. How LEGO builds community and embraces innovation

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Manage episode 462766871 series 1444795
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

LEGO is a timeless, cherished brand for kids and adults alike. In a very special episode from NRF 2025 Retail’s Big Show, we’re joined by Martin Urrutia, head of Global Retail Experience and Innovation at LEGO. We talk about how LEGO continues to innovate while remaining true to its core values. We also explore the importance of brand storytelling, creating unique in-store experiences, and building community with consumers. Plus, Urrutia shares highlights from working for LEGO and his most impactful career advice.

(00:00:00) Introductions

(00:02:30) Urrutia’s career journey

(00:06:28) LEGO movies & TV shows

(00:08:08) Balancing innovation with timelessness

(00:10:12) Exciting innovations for 2025

(00:16:39) Urrutia’s career advice & leadership philosophy

(00:20:30) Building community with LEGO

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

lego.com

ideas.lego.com

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

  continue reading

379 episodes

Artwork
iconShare
 
Manage episode 462766871 series 1444795
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

LEGO is a timeless, cherished brand for kids and adults alike. In a very special episode from NRF 2025 Retail’s Big Show, we’re joined by Martin Urrutia, head of Global Retail Experience and Innovation at LEGO. We talk about how LEGO continues to innovate while remaining true to its core values. We also explore the importance of brand storytelling, creating unique in-store experiences, and building community with consumers. Plus, Urrutia shares highlights from working for LEGO and his most impactful career advice.

(00:00:00) Introductions

(00:02:30) Urrutia’s career journey

(00:06:28) LEGO movies & TV shows

(00:08:08) Balancing innovation with timelessness

(00:10:12) Exciting innovations for 2025

(00:16:39) Urrutia’s career advice & leadership philosophy

(00:20:30) Building community with LEGO

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

lego.com

ideas.lego.com

Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

  continue reading

379 episodes

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