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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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This episode is brought to you by Commerce.
AI is rewriting the rules of online shopping — and it’s happening faster than anyone expected.
In this episode of Retail Remix, host Nicole Silberstein chats with Travis Hess, CEO of the newly rebranded Commerce, about how conversational AI and “answer engines” like ChatGPT, Perplexity and Google’s AI Overviews are transforming how consumers discover and shop for products online.
Travis shares why these new tools represent the biggest paradigm shift since the dawn of ecommerce and explains why brands that fail to optimize for AI-driven discovery risk disappearing altogether.
Key Takeaways:
- How to capture some of the projected $260 billion in sales AI is expected to drive this holiday season;
- Why the “customer is the new channel” in our increasingly AI-driven world;
- How to adapt your ecommerce strategy for contextual discoverability; and
- Why a brand’s “content supply chain” matters more than ever, and how to enhance yours.
Related Links
- Learn more about Commerce (parent company of BigCommerce, Feedonomics and Makeswift)
- Related reading: AI Search is Rapidly Gaining Consumers’ Trust
- Related reading: Salesforce Global Holiday Forecast — AI Will Drive $1.6 Trillion in In-Store Sales
- Catch up on all episodes of Retail Remix
- Learn more about AI evolutions in commerce on Retail TouchPoints
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How to Win Customers Across Every Channel
This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.
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