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Why Creators are Creating a New World of Commerce

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Manage episode 460874388 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.

During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:

  • Develop long-term, mutually beneficial partnerships that meet specific goals and objectives;
  • Build their content arsenals for omnichannel engagement;
  • Level up their retail media strategies; and
  • Experimenting with new and emerging channels like Connected TV (CTV) advertising.

RELATED LINKS

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 460874388 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.

During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:

  • Develop long-term, mutually beneficial partnerships that meet specific goals and objectives;
  • Build their content arsenals for omnichannel engagement;
  • Level up their retail media strategies; and
  • Experimenting with new and emerging channels like Connected TV (CTV) advertising.

RELATED LINKS

  continue reading

251 episodes

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