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Turning small town pork rinds into a big time boon

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Manage episode 442082126 series 2987964
Content provided by DLC Management Corp.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DLC Management Corp. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

From Pork Rinds to Community Groceries: A Rural Success Story with Kelly Perry of Perry's Pork Rinds

In this episode of Retail Retold, Chris Ressa chats with Kelly Perry, co-owner of Perry's Pork Rinds and Country Store in Bronson, Kansas. Kelly shares her journey from starting an e-commerce pork rind business to owning a multi-SKU grocery store in a town of 304 people. Faced with numerous challenges, including licensing, food handling certification, and the COVID-19 pandemic, Kelly and her husband transitioned from their full-time jobs to build a thriving rural grocery store. With a focus on community relationships, local sourcing, and innovative product offerings, Perry's Pork Rinds and Country Store has become a local favorite and achieved significant growth. Kelly's inspiring story underscores resilience and entrepreneurial spirit, making this episode a must-listen for anyone interested in community-focused business success.

00:00 Introduction to Retail Retold

00:22 Meet Kelly Perry: From Kansas to pork rinds

01:18 The Unexpected journey to retail

02:35 Building a business from scratch

04:19 Expanding during the pandemic

06:15 Creating a micro grocery store

08:30 Learning the retail ropes

11:41 Community engagement and produce programs

13:39 The popularity of fresh produce

16:01 The difference between pork rinds and cracklins

18:20 24-Hour access inspiration

19:50 Website impressions and social media

20:14 Sales and Growth Journey

21:25 Expanding beyond the store

22:24 Online sales and email marketing

23:40 Local sourcing and community engagement

26:24 Building the store and overcoming challenges

28:29 Unique products and customer service

32:05 Future plans and pork rind expansion

34:48 Fun questions and conclusion

  continue reading

301 episodes

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iconShare
 
Manage episode 442082126 series 2987964
Content provided by DLC Management Corp.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DLC Management Corp. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

From Pork Rinds to Community Groceries: A Rural Success Story with Kelly Perry of Perry's Pork Rinds

In this episode of Retail Retold, Chris Ressa chats with Kelly Perry, co-owner of Perry's Pork Rinds and Country Store in Bronson, Kansas. Kelly shares her journey from starting an e-commerce pork rind business to owning a multi-SKU grocery store in a town of 304 people. Faced with numerous challenges, including licensing, food handling certification, and the COVID-19 pandemic, Kelly and her husband transitioned from their full-time jobs to build a thriving rural grocery store. With a focus on community relationships, local sourcing, and innovative product offerings, Perry's Pork Rinds and Country Store has become a local favorite and achieved significant growth. Kelly's inspiring story underscores resilience and entrepreneurial spirit, making this episode a must-listen for anyone interested in community-focused business success.

00:00 Introduction to Retail Retold

00:22 Meet Kelly Perry: From Kansas to pork rinds

01:18 The Unexpected journey to retail

02:35 Building a business from scratch

04:19 Expanding during the pandemic

06:15 Creating a micro grocery store

08:30 Learning the retail ropes

11:41 Community engagement and produce programs

13:39 The popularity of fresh produce

16:01 The difference between pork rinds and cracklins

18:20 24-Hour access inspiration

19:50 Website impressions and social media

20:14 Sales and Growth Journey

21:25 Expanding beyond the store

22:24 Online sales and email marketing

23:40 Local sourcing and community engagement

26:24 Building the store and overcoming challenges

28:29 Unique products and customer service

32:05 Future plans and pork rind expansion

34:48 Fun questions and conclusion

  continue reading

301 episodes

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