Think your brand identity is bulletproof? Think again.

In this episode of Retail & Shiz, I share a behind-the-scenes look at what really happens when your DTC brand hits retail shelves and why your stunning branding might not survive the buyer review process.

From last-minute endcap changes to compliance curveballs, I break down the five branding realities every founder needs to understand before launching in retail.

You’ll learn:

• Why flexibility is your biggest competitive advantage in retail
• How to reframe your brand story so it actually drives sales
• What happens when buyer feedback clashes with your creative vision
• How to prepare for last-minute changes without losing your sanity
• Why performance beats perfection every time

Whether you’re preparing for your first retail pitch or knee-deep in buyer revisions, this episode will give you the real-world perspective you won’t find in your typical brand course.

Resources & Links
🎓 Ready to grow your retail business? Check out Kristin’s freebie → Get Retail Ready Course

If this episode made you think "finally, someone who gets it"—you def need my Retailish newsletter in your life.

📲 Hang out with Kristin on Instagram → @kristinaengen