"I can tell you from experience of… 11 years in a healthy, good culture way versus, winning at all costs... It feels a lot easier. And winning comes a lot easier. It’s a lot more fun. I’ve developed a lot more meaningful relationships in the business… people stay longer because they like it here... Don’t underestimate the power of impact that you can have on families outside your four walls because of the values you live and breathe every day inside your four walls… that can be world changing if we do it on a big enough scale…"

S03E07 of the Rethink Culture podcast shines the spotlight on Jason Lippert, third-generation leader of Lippert, a $4 billion company with 15,000 team members. Known for its growth in RVs, automobiles, watercraft, and prefab homes, Lippert transformed under Jason’s leadership from a “win at all costs” mindset to a caring culture, reducing attrition from 125% to below 30%. Jason highlights integrity as essential for building trust, urging leaders to follow through on promises. His cultural transformation at Lippert began with small, impactful actions, like facility improvements, that addressed employee needs and built momentum for lasting change.

Jason emphasizes that CEOs, not HR, must own workplace culture, as leadership shapes values and behaviours. Through initiatives like the Leadership Action Plan (LAP), Lippert supports employees in setting personal and professional goals, fostering value, accountability, and a positive ripple effect on families and communities. Jason’s daily practices of reflection and inspiration keep him focused on leading a values-driven culture, echoing Bob Chapman’s belief that business can be a force for good, with small, intentional changes driving meaningful impact.

The podcast is produced by Rethink Culture (rethinkculture.co). Our Culture Health Check helps you turn your culture into a competitive advantage, with data.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to discover:
• Why integrity is the cornerstone of leadership
• Why CEOs must own workplace culture
• Jason’s step-by-step approach to cultural transformation in his company
• How Lippert’s Leadership Action Plan (LAP) fosters growth and accountability
• The ripple effects of business beyond the workplace, on families and communities
• Jason’s faith-based personal habits for staying grounded and aligned with his values
• The power of meaningful workplace relationships
• How business and workplace culture can be forces for good

Further resources:
• Jason Lippert’s LinkedIn Profile: https://www.linkedin.com/in/jason-lippert/
• The Purpose Driven Life, by Rick Warren: https://www.amazon.com/Purpose-Driven-Life-What-Earth-ebook/dp/B008EGV4BQ