Manage episode 512829626 series 2273810
In this forward-thinking episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, is joined by Chris Cochran, Director of Marketing at Harcourts Auctions, to unpack Google Gemini’s latest AI release — the bizarrely named yet incredibly powerful “Nano Banana” update — and why it’s a game-changer for real estate marketing and content creation.From creating hyper-realistic agent headshots to instantly restaging homes, Nano Banana brings Photoshop-level image control to anyone who can type a simple prompt. Chris breaks down how agents can leverage Gemini’s new likeness recognition and inpainting tools to produce professional-grade flyers, team photos, and listing visuals without a designer. Meanwhile, Ben explores how these tools might reshape listing presentations, branding, and the creative arms race in real estate.Together, they dig into the competition heating up between Google, OpenAI, and Adobe — and how these tools are redefining what it means to market property. Whether you’re tech-curious or AI-skeptical, this episode will leave you rethinking how fast the real estate industry is evolving and how to stay one step ahead.Timestamps & Key Topics:[00:00:00] – Welcome to Rethink Real Estate[00:00:36] – What on earth is Google’s “Nano Banana” update?[00:01:18] – The AI image revolution: realistic headshots and likeness accuracy[00:03:22] – Gemini vs. Photoshop: how Google is closing the gap[00:05:18] – Real estate flyers, prompts, and social media automation[00:06:11] – Can AI clean up old headshots and generate team photos?[00:07:01] – The power (and limits) of restaging interiors and exteriors[00:08:01] – Turning blank rooms into design-ready showpieces[00:10:02] – Elon Musk, Grok, and the broader AI ecosystem[00:11:30] – How agents can blend creativity with accountability[00:12:00] – Real-world real estate use cases for Gemini AI[00:15:39] – How AI helps agents visualize and communicate value[00:16:18] – Final thoughts: exploring Gemini’s full potential🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions📣 Subscribe for more episodes exploring how technology is reshaping real estate.Drop your thoughts below — could AI-generated marketing replace traditional design agencies?
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