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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Ben Brady explores the dynamic world of buyer search behaviors, focusing on insights gleaned from Zillow and a leading UK real estate portal. Delve into the psychology of real estate consumers and how their initial preferences often shift towards properties at higher price points than initially anticipated.Ben discusses the surprising statistics that reveal 70% of buyers end up purchasing homes that differ from what they first described to their agents. He highlights how these insights can revolutionize marketing strategies and broaden the scope of potential buyers through effective perceptual marketing techniques.The episode also covers how auction-based marketing can attract a wider audience by appealing to both logical and emotional buyer responses. Join Ben as he unpacks the complexities of buyer decisions influenced by various marketing platforms and the potential of auctions to enhance property visibility and desirability.Timestamps & Key Topics:[00:00:00] - Introduction to Buyer Search Behaviors and Market Insights[00:01:12] - The Influence of Perceptual Marketing in Real Estate[00:02:10] - Expanding Buyer Pool Through Auctions[00:03:02] - Psychological Shifts from Logical to Emotional Buying[00:04:00] - How Buyers' Preferences Change During the Search Process[00:05:01] - Analyzing Data from Zillow and UK Real Estate Trends[00:06:06] - Geographic Variations in Buyer Search Strategies[00:07:26] - The Role of Auctions in Targeting a Broader Buyer Spectrum🔗 Related Resources Below:🌐 For more information on Harcourts Auctions, our non-distressed auction platform, feel free to visit https://www.harcourtsauctions.com🔗 Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourts https://www.linkedin.com/in/ben-brady-0b223517 https://www.instagram.com/harcourtsauctions https://www.facebook.com/HarcourtsAuctionsSubscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us!
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