While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

Call reluctance comes up quite a bit, especially as it relates to sellers new in their careers. Calling up the phone chain, so to speak, to high levels in the organizations that they're prospecting to can bring with it fear or insecurity. It's almost as if you're trying to reach someone at a higher station in life. I want to share a couple of stories today that will give you a little bit of perspective as to why you shouldn't feel so reluctant.