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Don't Sell Implants, Sell Surgery
Manage episode 470748741 series 2899536
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
I want to talk about some of the ways that I was successful in the field of selling implants to orthopedic surgeons, selling to hospitals when my product was viewed as a (cue dramatic music) commodity.
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