While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

Yes, in sales, you need to be persuasive. YYou need to create tension, you need to help the client understand that they are where they are and there is a place where they want to go, there's a place they will be better off. And there are steps that will need to be taken in order to get them from where they are right now to where they want to go.

But...if you need to convince somebody that they need to do something that they don't really want to do...then you are just like every traditional salesperson. I just don't see that as a way of meaningfully, sustainably, making sales. I'l tell you why and how you can make those meaningful, sustainable sales inside the pod.