While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

This is an enhanced audio version of the Deeper Thought article "What Exactly is a Story?" written by DeJuan Brown including an interview with the author.

EXCERPT

Nick Morgan, author of "Power Cues," says that in an information-saturated age, business leaders "won't be heard unless they're telling stories."

Stories. Telling them, hearing them, thinking about them, responding to them. We all know the term, "story," well enough that we don't usually contemplate what is meant by the term due to this familiarity. I've yet to hear someone respond to 'that's not my story,' with 'excuse me, I didn't tell a story.'

This, in my mind at least, begs the question....

What exactly is a story, especially when it comes to the mantra, 'people tell, stories sell'?