As a podcaster, you’ve probably heard the term “PodFade” before. And if you’ve been doing a podcast for long enough, you’ve felt the inevitable scope-creep of the work and the fear that you’ll quit.

But there’s a fundamental problem what the podcast industry describes as “failure”, and the data they use to support it is hurting podcasters more than it helps.

Welcome back to Rethinking Podcasting: where I take a Socratic approach to reflect on the podcasting world, and help you build your own Podcast Philosophy.

Today I’ll be unpacking the use of podcasting data and statistics, why correlation isn’t causation, how toxic positivity is the real killer of podcasts and why changing your perspective and setting your own measure of success is the best way forward.

Resources:

• Alex Sanfilippo's LinkedIn Post
• PodMatch's Podcast Report
• Correlation not Causation Example

• (00:00) Intro to the Episode
• (01:02) Alex Sanfilippo and Podcast Data
• (03:20) Part 1: Podcast Failure is defined extrinsically
• (05:23) Part 2: Correlation does not imply Causation
• (08:33) Part 3: Redefining Success & Changing Perspectives
• (12:06) Wrapping up the Episode

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🎤 rethinkingpodcasting.com and select "Send a Voicemail"

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