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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Overhyped A.I., Human Connection & Podcasting Newsletters (DIALOGUE)
ReThinking Podcasting: Deep Reflections for Thoughtful Podcasters
Manage episode 506866662 series 3671318
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Reflecting on the Podcasting Industry today, it’s easy to wonder how we got here. AI rollouts, Social App take-downs, video podcasting as the new-old trend… its easy to think we couldn’t have predicted it. And yet, we have experts like my guest today who has their finger on the pulse of podcasting to help give us a guiding light in times of uncertainty.
Welcome back to Rethinking Podcasting, and this week I’m joined by Richard Clark: Founder & Owner of Area Code Audio based in Chicago, Illinois, helping nonprofits and mission-driven organizations drive meaningful change through podcasting. He is (or was) the author and voice behind “Podcasting For Humans”: a newsletter/podcast that talked to podcasters about their podcasting goals, and shared his thoughts about podcasting - and, of course, I was an avid enjoyer at the time!
It’s currently on a hiatus, but back in March when I recorded this conversation with Richard, he had only months prior sent his last newsletter with his predictions for the podcasting industry in 2025 - which is why I brought him on for a chat.
Across this two episodes, we’ll be unpacking Richard’s Five Predictions for Podcasting this year and exploring the big changes that have rocked podcasting and marketing. In this Part 1 we’ll get Richard’s background in podcasting, his business and the first two predictions about AI replacing podcasts, and how people will find the human connection in podcasting.
Next week in Part 2, we’ll hear about podcast production funding, companies creating well-resourced, engaging podcasts and how marketing dollars will be spent differently.
Get in touch with Richard:
Let's Start a Dialogue
The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to:
🎤 rethinkingpodcasting.com and select "Send a Voicemail"
Make sure you share the name of your show, so I can include it in my response!
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Chapters:
- (00:00) Industry Reset & Episode Setup
- (00:36) Meet Richard Clark & Area Code Audio
- (03:00) Podcasting for Humans: From Pod to Newsletter
- (05:01) Do Podcasters Care About Podcasting? (And Why That’s OK)
- (08:39) Producer vs Talent: The Film Analogy
- (11:02) Going Daily: Writing, Marketing, and Connection
- (14:38) Refocusing on Nonprofits & Audience Fit
- (17:51) How the Newsletter Primed Clients for Trust
- (23:10) Predictions #1: Why AI-Made Podcasts Will Fail
- (33:56) AI’s Best Use Cases: Audiobooks & Accessibility
- (36:59) Prediction #2: Craving Human Connection & Safe Spaces
- (42:45) Outro, Part Two Teaser & Contacting ReThinking Podcasting
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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