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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Yes, it’s still 2025, but your 2026 strategy might already be out of date!
In this episode of the REV UP Rebellion podcast, we’re releasing the footage from our live virtual masterclass series The 2026 Underground Playbook For ANZ B2B Revenue Leaders, where Abbie White peels back the curtain on what’s truly shaping the next year of sales, go-to-market, and business growth.
But this isn’t your ordinary B2B trends report.
Drawing on insights from the world's best (heavyweight organisations like Gartner, Salesforce, LinkedIn, and Hubspot) and the world’s most unlikely (Taylor Swift, Walt Disney, Olympic athletes, presidential campaigns, and more!) Abbie reveals the 10 must-know trends driving ANZ B2B revenue in 2026.
Discover the critical shifts flying under the radar for most businesses and the unexpected influences moving the needle:
Why the “creator economy” will make (or break) your B2B presence
What Deloitte, Taylor Swift, and Diary of a CEO have in common when it comes to competitive advantage
How to navigate a looping “cluster...” of a buyer journey
New secret weapons for customer loyalty and growth
Why revenue team alignment is a deal breaker in 2026
Where AI agents and the future of work are at
Brand-damaging prospecting mistakes (and how to stand out for the right reasons)
Why execution, not ideas, will secure your next revenue leap
The $322 BILLION annual revenue risk
This episode is a must-listen for revenue leaders driving growth via sales, GTM, or enablement that will have you rethinking not just where to win in 2026, but how.
(00:00:00) In This Episode (00:00:39) Introducing the 2026 Underground Playbook Masterclass (00:01:45) Why This Isn't Your Ordinary B2B Trends Report (00:03:11) Trend #1: Building Trust in 2026: What's Working NOW (00:10:16) Trend #2: The Evolution of Talent and Skills Development (00:17:16) Trend #3: How to Navigate a Looping Buyer Journey (00:22:17) Trend #4: The New #1 Growth Strategy (As Reported by Hubspot!) (00:28:21) Trend #5: What Comes Next After Zoom Fatigue (00:31:36) Trend #6: Why Revenue Alignment Is More Important Than Ever (00:36:21) Trend #7: The 2026 Org Chart: Introducing AI Agents (00:43:00) Trend #8: How the Best Sales Teams are Prospecting (00:50:56) Trend #9: Bridging the Strategy-Execution Gap (00:52:53) Trend #10: Burnout Is a $322 BILLION Revenue Risk - Here's How to Prevent It (00:56:00) Closing Thoughts: What Will You Rethink and Unlearn?
Our resources:
Download our 2026 Underground Playbook for Revenue Leaders PDF (FREE): https://tinyurl.com/2026-B2B-Playbook
Check out our REV UP membership: https://tinyurl.com/REV-UP-2026
Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now
Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn
Connect with Abbie:
Learn more about Abbie: https://tinyurl.com/Abbie-White
Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn
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