In the third segment of the season, we focus on brands, and their role driving this value chain. We speak with Carmen Gama, the Director of Circular Design for Eileen Fisher and the co-founder of Make ANEEW, a one stop shop for circular fashion that recovers value at scale from post consumer clothing.

In this conversation we speak about:

• Effective takeback programs at scale
• Remanufacturing and creating new clothing from clothing waste
• A brands’ role in enabling smart consumer choices, and redirecting responsible supply chains

Only 1% of clothes are ever recycled back into new clothes according to the Ellen Macarthur Foundation. The amount of textile waste has doubled in just under 2 decades in the US alone according to the US Environmental Protection Agency (EPA).

Brands play an outsized role in this supply chain, as they manufacture demand from consumers, and set the pace for the production of garments in the upstream supply chain. We now hear from a brand’s perspective on their role, how to design and market in a responsible way while taking responsibility for their product's end of life by enabling the largest single brand take back program in the country!
Youtube: https://youtu.be/A6Ao85KgCgM
Eileen Fisher: https://www.eileenfisher.com
Make ANEEW: https://www.makeaneew.com