S3E10 - Why “Balance” Is Bad For Personal Branding With Amrita Randhawa ReWrite The Rules podcast

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S3E10 - Why “Balance” Is Bad for Personal Branding with Amrita Randhawa

7d ago 37:54

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Ever been told you're “too much”? Too loud, too emotional, too aggressive? Amrita Randhawa owns it - and I loved every minute of this chat with her!

In this episode of Rewrite the Rules, I sit down with Amrita, the CEO of Publicis Groupe for Singapore and Southeast Asia, who’s spent 25 years shaping brands across Asia. From crying at work to calling out “work-life balance” as a scam, she gets real about leadership, ambition, and showing up as your full, fierce self.

We talk about what it means to build a personal brand (without the cringe), why women need to stop second-guessing their success, and how Asia's time is now. Tune in for bold truths and refreshing clarity.

IN THIS EPISODE
(00:00) Can a “vibe” be your brand? Why feelings matter more than logos.
(02:25) Three words, one brand: A fun trick to discover your personal essence.
(03:56) Think you control your image? Think again.
(05:06) Why smart women stay silent—and how to change that.
(07:43) What if your passion is the only place to start?
(11:48) From "not qualified" to CEO: Her accidental Asian career path.
(13:07) Asia ≠ one market. So why do we still treat it like one?
(17:00) What if your accent, culture, and chaos are actually strengths?
(21:22) Aggressive, pushy, bossy—what if we owned those labels?
(23:25) One job changed her life. One rejection changed her mindset.
(26:05) Do men and women really make decisions differently? Her surprising answer.
(27:20) What she’d tell her younger self (and maybe you need to hear it too).
(28:44) The question women leaders ask too often—and why it needs to stop.
(30:39) Forget balance. What you need is integration—and honesty.
(33:43) Overthinking? Nah. Why gut instinct wins in the long run.
(35:07) The one leadership rule she broke—and why you should too.

Amrita Randhawa
Chief Executive Officer, Singapore & South East Asia

Publicis Groupe

Amrita Randhawa is CEO of Publicis Groupe Southeast Asia leading all the Groupe's capabilities across data, technology, creative and media for the high growth Southeast Asia markets. Amrita took on the role in June, 2021 and is working to elevate the Groupe offering in every market as well as create Centres of Excellence that feed all of Southeast Asia.

Prior to her current role she was CEO of Mindshare Asia Pacific and Executive Chair of Mindshare Greater China where she turned around the Mindshare China operations making it a formidable #1 in the market and maintained Mindshare’s position as the #1 media network in Asia.
https://sg.linkedin.com/in/amrandhawa

Meet the Hosts,

Ritu Gupta Mehrish:

Ritu Gupta Mehrish is a speaker, executive coach and author, with 20 years of corporate experience working in companies such as P&G, GE Capital and GE spin-off Genpact. In her last role, Ritu ran a multimillion-dollar business vertical with 1000 people across eight countries and five continents. Throughout her extensive career, Ritu has had the opportunity to work, coach and converse with leaders across the globe from diverse industries. Her business and leadership experience has enabled her to bring in a pragmatic approach to leadership development. Her client list of Google, PayPal, Swiss Re, JP Morgan, Applied Materials, Intel, Knight Frank, Johnson & Johnson, AIA, Medtronic, Wharton Executive Education highlights the level of expertise she brings to the leadership topic.
https://www.letsrewritetherules.com/
https://www.linkedin.com/in/ritugmehrish/
https://www.ritumehrish.com/

Rajita Saxena
Rajita Saxena is a leader and people manager with over 20 years of business experience in sales, sales support, strategic operations, and learning & development. She builds strong, high-performing teams and believes in being a Level 5 leader to unleash the potential and performance of teams. She thrives in an environment that provides an opportunity to problem solve or create impact, whether it is a situation that is full of change and ambiguity or one that requires creating a strategy.
https://www.linkedin.com/in/rajita-saxena/

Kalyani Vaidya
I’m a fractional marketing manager with a diverse background and a passion for brand activations, podcasting, and business development. As both a sportsman and podcaster, I enjoy offering fresh perspectives and adding value to start-ups. I have a special interest in the domain of parenting, education, and wellness.
https://www.linkedin.com/in/kalyani-vaidya/

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