In this episode of the Riveo Impact Lab, Elin sits down with Beth Bengtson, founder of Working for Women, to explore what it truly means for small businesses to become a force for social good. Beth shares her journey—from the high-powered world of 1990s Wall Street to discovering a deeper purpose in elevating women’s economic mobility. Together, they unpack the roots of her passion for purpose-driven business, the global experiences that shaped her worldview, and the pivotal moments that fueled her commitment to gender equity.

Beth explains how Working for Women is changing lives by creating economic pathways, building supportive communities, and reshaping the narrative around financial independence for women—especially those from marginalized backgrounds. She and Elin also dive into the practical side of social impact: how even the smallest businesses can integrate purpose into their operations, why community matters more than ever, and the cultural shift happening around women, money, and empowerment.

Filled with inspiring stories, strategic insights, and a powerful call to action, this episode reminds us that impact begins with intention—and that small businesses can be catalysts for big change.

The Riveo Impact Lab is produced for you by Riveo Creative. For more Riveo Impact Lab content, including the video versions of all our episodes, please visit https://riveocreative.com/riveo-impact-lab/.