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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice.
Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer throughout the buyer's journey.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
Kerry Cunningham’s LinkedIn post about his buying journey
Rockstar CMO:
The Beat Newsletter that we send every Monday
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Learn more about your ad choices. Visit megaphone.fm/adchoices
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