There are far too many purpose-driven business owners walking around with subtle, sneaky beliefs about money that are keeping their businesses stuck. You say you’re not in it for the money? Cool. But let’s not use that as an excuse to stay financially illiterate, dodge your tax responsibilities, or never look at a P&L. This episode is a ruthless (but necessary) reminder that if you want your business to last, you need to take your money seriously. We cover the mindset traps, the operational gaps, and the real-world consequences of avoiding financial literacy in small business.....and what to do instead. "Not being driven by money doesn’t mean you get to be incompetent with it." 00:00 Why I needed to record this episode now 01:35 Sneaky statements that reveal avoidance 05:02 My own wake-up call (car loan & tax chaos) 11:45 Growing a business means growing financial responsibility 13:55 Why stable money matters more than high cash months 17:32 Rate of return, expenses, and bleeding profits 21:20 Understanding your tax and how your body reacts to bills 25:05 Tracking isn’t just for show, it’s strategic 28:45 The difference between managing and maximising 32:01 Money stress kills creativity, opportunity, and expansion If this episode cracked something open, come hang with me @rocheneh